Lets Keep It Simple!
Written by myworldplus on Sunday, February 7th, 2010 in MLM.
The question that all sincere entrepreneurs and small business owners ask…”how can I drive more traffic to my website and increase sales?” Is it enough to have a website?
If you are one of those people you probably already know it is not enough to have just a website. One must drive traffic to that website, and have a strategy for marketing.
I was one of those small business owners, asking the very questions above. As I searched for programs, and free advertising avenues all I found was a lot of hard work for very little profit, if any. I knew there was a lot of money to be made on the internet…but how? Everyone is looking for that “one” thing they can sell to make them a millionaire. Yes, its true you must have something to sell to make money. That is a good place to start. I realized though I needed more than just something to “sell”, I needed strategy!
When I began to follow some simple steps, money started coming in slowly at first. It wasn’t long before it was a steady, consistent stream of finances being deposited into my paypal account.
These are the steps I followed:
1. Find a product
2. Get the product online (if not already)
3. Tell your friends
4. Strategic Email Campaign
5. Relationship with the customer
Find a product….this sounds simple enough? There are millions of things to choose from. Don’t take this lightly. Don’t pick a product you know nothing about!!! Pick something that interests YOU. Its important to enjoy life, and enjoy living. Money is not the answer to happiness. It helps, but if you are making millions of dollars and not enjoying life, what good is that? Find something that fits you! If you can find something that people have to “re-order” on a monthly basis that is a plus and helps with steady, consistent income. There are products from health, and nutrition, to software downloads. Are you technical with computers? Have you ever wanted to have your own software you can sell, but you are not a developer? You can do it! Check out click bank, and you can re-sell software, and not have to have an inventory. A great way to make money!
Ok, so now that you have chosen a product you need to get it online if it isn’t already. Don’t know how to build a website? No problem! There are tons of places where you can build your own website online, just do a search in google under “free online website builders”. If you need something more custom, I would recommend a company called: LifelineHosting.Net, they can build you whatever you need for reasonable prices. Just mention the phrase “keep it simple” and you will get a discount. We recommend you keep your website to one or two pages, and don’t clutter it with too much information on your product. Just keep it bullet pointed.
Tell your friends- Yes, nothing has changed with all this technology! The best form of advertising is still WORD OF MOUTH. Start there. Send your new website link to all your friends and family. Also get on facebook and post all your specials and your product on facebook. This is called social networking. This is very effective and its based on “friends and family”.
Strategic Email Campaign- For your online marketing, it is important that you setup a strategic email campaign. Plan out your specials for the year. Have a set date that you send out your newsletter, monthly or weekly. Writing good articles within your newsletter will be very beneficial to you and your customers. The content should be something to do with the product you are selling. This will keep customers coming back to visit your site.
For other email campaigns you will want to send an ad that saves people something. It doesn’t have to be a huge discount, just something. People want to know they are saving $$$. To gain new customers outside your current customer base you will want to hire a 3rd party email marketer that will reach tens of thousands of emails but not break your wallet! Such companies as: www.eblastmailer.com are very helpful, they are legit opt in emails, and no spamming.
Last but not least, the relationship with the customer. Interact via email or phone with your customers!!! It’s rare these days to even find good customer service. Give the customer what they weren’t expecting…. Give them a smile and go the extra mile! Let them know their business is valued and you look forward in working with them on a long term basis. When you are faithful to your customer, then they will be faithful customers. When you make a mistake in an order, you do whatever necessary to make it right for the customer, and they will keep coming back.
Lets keep it simple folks!
Resources:
www.eblastmailer.com – send your ad campaign up to 2 million emails1
