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We haven’t even begun to see how the internet is going to change the way business is conducted both in the US and around the world. Each year the cost of goods and services sold on the internet increases by billions of dollars. You can sell anything on the internet if you understand marketing and you know how to find customers. People used to say you can’t seel that ‘whatever product’ on the internet.Then one day somebody with a new marketing twist would set up a web site selling the ‘whatever product’ with a new technique. And before you knew what was happening they would become the next millionaire.

You can do the same thing but you need two ingredients. You need a marketing plan and you must have a steady stream of customers, or traffic, to your site. Traffic takes the most work of these two but it is really the easiest. For large amounts of visitors all you have to do is get your site loved by Google. Follow along to find out how you can apply this for a successful online buisness opportunity

Let’s say you are selling dog bowls. Your goal is to find out how to get Google to send the people to your site who searched for dog bowls. The web surfer gets to your site, chooses a bowl he or she likes and buys it. It is really quite easy. The only question is how to get search traffic sent from Google to your site.

You can think of the web as a big popularity contest and Google as the busy body who always wants to know what everyone else is talking about. In the dog bowl example, Google will send people searching for dog bowls that has more people claimiing it is about dog bowls. This makes sense. If a lot of people are saying you have great dog bowls on your site then Google figures you must have great dog bowls.

Likewise, if no one says your web site has great cat bowls then Google will not send any customers your way who search for cat bowls. Your site wins the popularity contest for dog bowls but not for cats. So if other web sites vote for you in the dog bowl popularity contest then you get dog bowl customers. If the other sites don’t vote for you in the cat bowl contest you will not get customers from Google looking for cat bowls.

One web site votes for another by linking to the second site. A link is the way an internet user, such as you, gets from one site to another. You’ve probably clicked on links thousands of times. They are usually blue in color and if you put your mouse cursor on the words and click your mouse button you will instantly be taken to another web page.

The great thing about links is the words used to build the link can be anything you want. This is good because the web site owner will use the words to let you know what is on the site you are clicking to. For example, if the test link said Bob’s Site you would not understand what the web site targeted and you wouldn’t click the link. But if the anchor text link said Good Dog Bowls and you are looking for dog bowls it would make sense to choose that link. The words that describe what a page is about are called anchor text. Google treats anchor text links as votes for a site in the big popularity contest.

Google keeps track of the anchor text whenever one website links to another. Each time you get linked to with the anchor text Great Dog Bowls your site gets another popularity vote for ‘Great Dog Bowls’. The more popular your site is for a keyword the higher you will rank in Google’s search result page when some one searches for that keyword. The anchor text, or group of words, a person searching types in to the search box is called a keyword.

A keyword is simply the word or phrase someone types into the search box when they want to find some product or information on web. So if I want to purchase a great dog bowl I just type into the search box the term ‘great dog bowl’. Google visits every website to determine which site has the most popularity votes for that keyword. The search result page shows the most popular site in the number one spot and the less popular are ranked farther down depending on how many votes they get.

There is also a ranking based on the content of you site that plays into the search results, but it has very little impact on your search page rankings compared to the number of links or popularity votes you have. As long as the website is really about dog bowls most of your ranking will come from the anchor text links you receive from other websites. Learn more about getting traffic at the Christian business opportunities blog.

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