If you are a web designer who is assigned for creating a website that is perfect for search engine optimization, you should know that it is not as easy as it seems. You need to follow and understand a lot of roles to create the best website.
Let’s find out how to create the perfect website.
1. Research for keywords:
You need to understand completely what keywords the clients will use to search for the website.
The word tracker tool will help you a lot regarding this point. You will find out the data that you need to make the website perfect. There are two essential points that you need to take care of; misspelling search and competition search.
2. Put keywords in the perfect positions:
This may seem a little complicated but if you are a good web designer, you will be able to manage it perfectly. Here are the points that you should take care of.
• The URL. You should include some keywords in the URL. The separated dashes are used if you have multiple keywords.
• The bold headings are as important as the URL. Include them at the top of the website page and at the end of it. This will make the page look great and be optimal for search engines.
• As a good designer, you must be able to create a theme with the keywords. The search engines love to deliver for their users the best results and the theme is the best way to do that.
• The sentences should be clear but try to put the keywords as nearby as possible.
3. The Meta and title tags:
When search engines want to rank websites, they use three items; Meta Keyword, Meta Description and Title tags.
The title tag should be at the top of your page. This title tag should indicate the content of the website page. Meta Keyword and Meta Description help the search engines to find the most relevant web pages regarding the keywords that the user of the engine is looking for.
4. The content:
The content should be perfect for SEO. You should hire experienced SEO content creators to make sure that the content will not be a problem. Keep the content updated as the users like the new information in addition to the search engines.
The content must be comprehensive and the count of words within the one page should be at least 250 words.
Designers think that images will make the page perfect but actually that is not quite true. Images should be used wisely within the web page. The size and the place of the pictures will affect how the web page will look like and how search engines will deal with the website.
Frames are used less and less by the experienced web designers. They have a lot of advantages as they divide the web page into different sections so they make it easier for the user yet it makes that search engines suffer to reach all the information within the page and create a lot of navigation problems.
7. Learn from the best:
Learn from the best SEO’s in the game, people who are completely in-tuned with the SEO world and have empirical evidence to improve your SERP’s.
So…the question is: Who should you listen to?
Of course there are many different SEO blogs offering their opinions/theories but the above is just what we recommend listening and learning from.